ONE YEAR ON... The Journey so far

One year in and we are all overwhelmed with the positive feedback we’ve received.
A massive THANK YOU to you.

Roo’s retail journey started just over a year ago, opening the tiny-but-gorgeous shop in the heart of her local village, Mawgan Porth, on the North coast of Cornwall between Watergate Bay and Bedruthan Steps.

Since then, the summer ‘13 pop-up shop on Porth Beach has become a permanent fixture, opening early April of this year.
The shops are going from strength to strength and we are committed to bringing new, unique and exciting brands to Cornwall and the UK.


The online shop has had a complete transformation- giving us an international presence as an online lifestyle destination for all things bright and beautiful. The response has been phenomenal and we are seeing orders coming in from all over Europe and beyond.


Roo does all the buying for the shop, she is always on the hunt for new brands to compliment the growing list and provide a comprehensive and full shopping experience. Brands added to the portfolio in the past few months include Levi’s Made and Crafted from California, Le Specs and Tallow Gallery from Australia, Marie Sixtine from France and Apres Ski jewellery from Barcelona.


The fashion side of the business is very important - Roo tries on each piece of clothing to ensure quality and fit. Only if they pass this quality control, will they end up in our stores (and in her closet). We buy small amounts of everything - to ensure it’s unique and exclusive. There’s a real mix of brands - some with amazing heritage and some young and fresh to the market. We love this balance.

We’re looking forward to a busy summer and have several plans in the pipeline including:

The Roo’s Beach ice cream hut at Porth which will open very soon and be filled with delicious Moomaid ice cream!

We are working with Fifteen Cornwall and running an instagram Cornwall Sunsets competition - details to follow

We are working with Havaianas to promote Boardmaster’s festival at Watergate Bay.

We’re always looking to improve our (online) shopping experience, we welcome any feedback you have.

Besides growing and developing the brand - we will take out time to enjoy our beautiful surroundings, go surfing, party at boutique festivals, sip cocktails at sunset and travel to some exotic destinations (in the name of research, of course).

Thank you so much for supporting us in our first year. We look forward to bringing more colour and pattern to your life in the future.
What an amazing, thrilling journey we are on.
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