I N T R O D U C I N G // Levi's 501ct // 700 Series
INTRODUCING LEVI'S RED TAB JEANS
We have carried Levi's premium range - Made & Crafted - for a while now, and we love the luxury denim.
With exciting new additions to Levi's red tab brand, in the shape of newly designed 501's and the super-flattering 700 series - we've added the classic pieces to our collection.
Here's what the new styles are all about.
Customised and Tapered by Us. Inspired by You
Shop the collection here.
A certain nostalgia hits when thinking about the 501's. Young and free we were, in our perfectly fitted, not so tapered, 501's. They certainly made the backside look better than anything else on the market at the time!
Levi's have taken the classic most coveted Jean in the world, the 501® Original, and gave it a perfect tapered leg - which was the most requested customisation worldwide.
Levi's 700 SERIES
YOUR ULTIMATE LOOK-AMAZING STYLES WITH INNOVATIVE
STRETCH DENIM DESIGNED TO FLATTER, HOLD AND LIFT
Eighty-one years after debuting their first women’s jean, the 701, Levi's is going back to basics for their newest collection.
Lot 700 is built for someone “not too straight, but also not too curvy,” according to Levi's.
“We took these jeans around the world to nine different cities and polled thousands of women to find the perfect fit for a lot of different bodies.”
Organised by leg shape, our collection of the Lot 700 encompasses the 711 Skinny mid waist and the 721 High Rise Skinny.
All styles feature larger back pockets to highlight those proverbial assets and loads and loads of stretch.
“There are so many innovations in stretch fabric technology now, we felt we could look at fit and fabric in a new way together,” says Levi's.
While Guenza, Levi's Global Vice-President of Women's Design, contends that the 711 Skinny is their most flattering pair for any body type, she suggests the 721 High Rise Skinny for those on the petite side.
“If your legs are a little short, the high rise will really elongate them and make them look a mile long,” she says.