Hero Brand Of The Month - Levi's Made & Crafted
Levi’s Made & Crafted launched over 10 years ago, back in 2009 and is a premium line of Levi’s jeans and apparel that’s constructed from the finest materials using artful finishing techniques. The shades of denim, shapes and styles are aspirational and contemporary, and we are very proud to say that here at Roo’s Beach, we are one of a very few boutiques selling this premium line. The only one in the South-West of the UK in fact! We introduced Levi's Made & Crafted into the store back in March 2014, so here’s what they offer and why we’ve crowned them our ‘Hero Brand Of The Month’…
Each season, the Made & Crafted design team draws inspiration from not only travelling the world and looking closely at traditional workwear but also the Levi’s archive, reinterpreting iconic denim styles, colours and embellishments. The best example of this for Spring 2020 is the Love Letter Trucker Denim Jacket which is a nod to the Levi's Type II Denim Jacket, originally designed in 1953 for men. We love the oversized pocket details and wide cuffs, and looks gorgeous re-vamped for women.
Building on the Levi’s legacy of ‘designing tomorrow’s classics’, Levi’s Made & Crafted embodies artful constructions and elevates details, using the finest construction techniques and materials. For example, their denim comes from Japan’s renowned Kaihara and Nishinbo Mills, and the Orta Mill in Turkey and Candiani in Italy. When you invest in a pair of Made & Crafted jeans, the design, fabrication and production has been thoroughly considered from beginning to end. They not only feel fantastic to wear, but you feel pretty good for investing in conscious fashion that cares for the footprint it leaves on the planet.
Made & Crafted introduced sustainable fabrics into the Levi’s collection, such as Organic Cotton and most notably, Cottonized Hemp which is a huge ground-breaking invention for the entire fashion industry. Hemp crops use significantly less water to produce with less than half the carbon footprint. After partnering with fibre technology specialists to create a “cottonization” process that softens the fibre, it uses very little energy or chemical processing to make it look, and more importantly feel, almost indistinguishable from cotton. This fabric innovation can also be found in the Trucker Denim Jacket. What a star piece!
We think it’s fair to say that Levi’s Made & Crafted stands as a modern expression of the Levi’s brand, standing out as an elevated member of the Levi’s family through its styling, price point and placement in the fashion industry. And we are super proud to be a stockist of it!
Roo - “ I came across Levi's Made & Crafted back in 2014 and as soon as I tried them on I knew we had to have them in the store. The denim, the fits, the wash's are just amazing and they’re doing something totally different to Red Tab Levi's at an amazing price point. We’re so lucky to be stockists and everyone who’s bought and wears LMC remains loyal customers You really need to try them on to believe them!’