New Summer Arrivals At Roo's Beach

We’ve gone a little Scandi-crazy here at Roo’s Beach this week when we received an exciting new delivery from  Mads Nørgaard and  Nümph! Roo couldn't wait to open all the boxes and try on the new pieces, so here she is, talking us through her favourites...

Mads Nørgaard

Roo - "With each season we love this brand more and more, their commitment to details, quality materials, recycling and environmentalism is second to none and their ethos is reflected in their effortlessly cool, Danish clothing. Everything’s executed brilliantly with careful attention to detail. Yet nothing is fussy or over designed, their silhouettes are always simple and their clothes fit beautifully.  Whenever you put on a piece of Mads clothing, it gives you a spring in your step and you’re transported to the exciting pavements of Copenhagen. This small collection includes gorgeous Summer dresses that offer something for everyone, for every occasion and perfect for our laid back, dressed-down lives."
Roo - “This simple dress is my favourite. Pastel summer stripes in pale blue and lilac, typical Mads - brilliantly cut so it hangs perfectly, making me feel really feminine with a touch of understated Danish cool!”
Roo - "Classic tailoring with a classic navy and white spot print. Pair with cream trainers and instantly feel grown up yet slightly naughty - I reckon this is the back-to-work-dress we all need to kick Cornona Virus right where it hurts!!!!"
Roo - "This tried and tested shape from Mads is back again and this time it’s in gorgeous, soft indigo denim. This is a wardrobe staple that’ll go on for years and just get better with age! Chuck it on like a pair of your favourite jeans... what’s not to love?"      


New to Roo's Beach for 2020 is Nümph, a Danish brand offering stand-out everyday styles that experiment with different shapes, details and print. The collection offers classic silhouettes that give your look a wonderful nostalgic touch.
Roo wears a size 36 in the Nümph Nubelladonna Airy Blue Dress £80
Roo - "The styling of this dress, like everything from this latest collection from Nümph, is wonderfully easy and nostalgic. It has a slight tabard feel to it, I love the pocket details at the front and you can wear it with or without the belt. I like it with the top button undone and showing a bit of leg!"
Roo wears a size 36 in the Nümph Nuboheme Airy Blue Dress £80
Roo - "A classic shirt dress with side slits and lovely deep pockets. Throw it on over jeans and a tee like an oversized shirt, wear as a great beach coverup or just as is. Versatile and understated, a lovely fresh blue colour."

Interested in what else has just landed here at Roo's Beach? Make sure you check out our 'NEW IN' collection today.


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