It feels like an eternity ago that Roo and Bex went on their buying trips for the 2020 spring/summer season, visiting our favourite brands and discovering new ones. They have lots of fun trying on the clothing and picking the best for our store (basically doing the hard work for all of us!). They create the truly unique Roo's Beach look that we all love and adore, designs that make you look and feel fantastic. What we like to call "happy clothes". With an eye on the colour trends coming out of the London and New York fashion weeks, here’s a sneak peek of what we can expect for SS20…

 

    
According to Pantone Colour Institute experts, “Spring/Summer 2020 colours highlight the continued desire for energetic contrasts and personalised self-expression, creating a rousing and robust colour story where the underlying message is determination and hopeful optimism.” How empowering!
There’s certainly a cluster of rousing reds and pinks in the colour palette for 2020, which we’ve decided to mix with classic blue (Pantone’s Colour Of The Year), yellows and even lilac. You can see these energetic colours creeping through styles as bold statement shades, stripes and even in patterns such as our staple leopard print. Hoorah!
   
    
This month we’ve been receiving deliveries from the new pre-spring collection, and we are loving all the newness from brands such as Bellerose, American Vintage and L.F.Markey. There’s a real vintage feel to their earthy red/browns, lifted with a pop of orange, which pairs perfectly with classic navy and denim from Levi's.
But as the months go on, these turn brighter and lighter, and jump into the 80’s with a real tropical vibe. Just check out these gorgeous pink 501’s by Levi’s! And this baby pink flows through the styles offered by Ottod'Ame, Hartford and Nümph, tying the look of our SS20 collection together perfectly.
     
   
A new brand for Roo’s Beach are Swildens, offering a bright palette of thrift store-inspired designs that we just can’t wait to get in store! We also see the return of Indie & Cold with their shabby-chic, ultra-feminine look with a retro touch alongside summer favourites Rhythm with their gorgeously fun swimwear and light throw-on holiday essentials.
   
 
Don’t forget that the new spring/summer 2020 lines are dropping in store and online from now on. Stay tuned to Instagram and facebook for the latest updates on any fabulous new arrivals or keep checking back HERE.

 

 

January 15, 2020 — Emma Limn