Frankly, we feel we have been 'bossing' some of the biggest trends set for 2021 for a while now, but who are we to ring our own bell?!  ;)  We're loving the styles and colours set for the seasonal drops this year, from denim shorts to show off those legs no matter what your age (we sold hundreds last year!), to optimistic 'out there' colours to lift the mood and break the mould of that 'safe' wardrobe we all seem to be clinging onto.
   
We are all out of our comfort zones right now, so why not go a little wild and experiment this year? Here are the hottest colours for SS21...

 

   
Here at Roo's Beach our motto is 'Happy Clothes' and we fly the flag for living colourfully! Fancy trying a little sunshine yellow, injecting a bit of lime green or daring some soft lilac? Apparently lots of you do, and when you do, you feel fantastic! That was the feedback we received from our customers and new fans alike last year during lockdown. In fact, you were all shouting from the rooftops about it on social, over email or even on the phone, and we loved hearing it. 
   
   
Just landed is the first spring drop of Bellerose and WE ARE IN LOVE with the fresh colours and classic silhouettes. Of course a dash of leopard print was a must too! We have tonnes more coming in every week, so keep your eyes peeled..
   
   
One of our most popular brands last year was American Vintage, and this year their colour palette is bang on trend with their range of knitted styles on a next level...
         
      
We will be sharing all the new drops each week via our newsletters (be sure to sign up!) and social channels. Plus Roo will be choosing her faves to film for her styling videos too, which we know you guys love to watch!
   
     

Shop the new collection today!

#happyclothes #roosbeach

#shopindependent 

   
January 12, 2021 — Emma Limn