Roo's & Bex on a Roo's Beach SS18 buying trip in London

Looking back at the photo’s it seems like an age since we headed to London to buy for Spring 18, a hectic three days racing around London selecting a perfectly curated edit to bring to you all to keep you looking gorgeous all Summer long - no pressure!!

Leon & Harper sweater from the SS18 collection available at Roo's Beach UK
So what does it look like? Well the stand out stories for Spring are stripes, baggies and of course a sprinkling of print, lots of blue, coral and as you have come to expect - a good dose of yellow. The 90’s make a real resurgence with Levi’s main story for Spring - the Baggy jean, they’re just as good as I remember, brilliantly cut and I think they’ll look fantastic on everyone. We have them coming in black and washed blue, dungarees and shorts.

Levi's SS18 collection available at Roo's Beach UK
Stripes are everywhere for Spring, we have a super cool new brand from Denmark called Mads Nordgaard, they know how to do stripes. Expect them in every shape and form, great layering pieces and beautifully tailored.

Roo's on a SS18 Buying Trip in London at the Mads Norgaard show room
Ottod’Ame bring us floral maxi dresses, Free People take us back to the 70’s with flowing Kimono’s to waft around in and really cute little cropped sun tops and Leon and Harper have done a brilliant job embroidering flowers onto everything.

Roo's on a SS18 Buying Trip in London at OttoD'ame's showroom
Last but by no means least our favourite knitwear brand American Vintage doesn’t disappoint with an array of knits in a spectrum of pinks, yellows and neutrals - perfect to keep us toasty, warm and above all effortlessly cool, watch this space.

Roo's on a SS18 Buying Trip in London at the American Vintage showroom

Bex having fun on the SS18 buying trip

Roo's on a SS18 Buying Trip in London

Roo's on a SS18 Buying Trip in London Roo and Bex on a SS18 Buying Trip at the Free People Showroom, London

New Spring 18 lines dropping in store and online from now.

January 12, 2018 — Catherine Murray