The Small Yet Mighty Boutique On The Beach

Guided by their mantra ‘happy clothes’, Roo’s Beach is an award-winning independent fashion and lifestyle destination store positioned opposite Porth Beach, between Watergate Bay and Newquay on the North Cornwall coast.
Leading the way is founder Roo Cross, who, with her fabulous team, are curating constantly evolving seasonal collections of signature laid-back, colour-filled and effortless styles from their favourite brands. Because of this concept, Roo’s Beach offers something completely different and stand-out.
Roo – “We believe our brand mix is unique. Customers are making a special journey to come and find us and once they have, they are loyal and invested, being able to continue their journey through our online store and social media channels”.
Having opened in 2013, Roo’s Beach continues to gather fans from far and wide who want to immerse themselves with this multi-generational, coastal, fresh fashion vibe with 2020 bringing an exciting array of new plans. As well as the range of womenswear, Roo’s Beach’s menswear edit continues to grow year on year. Adding to the ethos of denim, knitwear, print and colour, Roo has curated a small and easily accessible menswear capsule collection featuring relaxed staples from brands such as Portuguese Flannel, Albam, Levi’s and Rhythm.
L.F.Markey, Swildens, IVY Copenhagen, Stripe & Stare, Indie & Cold and Nümph.
These will join the current roster which includes American Vintage, Wildfox, Free People, Bellerose, Veja, Levi Strauss, Mads Nørgaard, Saucony, Leon & Harper, Ottod’Ame and Hartford amongst many others.
The Roo’s Beach Coffee Shop is an integral part of the shopping experience, helping to make the store a destination for visitors. Customers can park easily right in front of the shop, sit and enjoy Origin coffee, homemade cakes and fresh juices on the sunny decking overlooking the beach and sea. 
Also on offer is the plant shed, full of green grasses, succulents and cacti with an array of ceramic pots and vases to suit. The in-store ‘Hydration Station’ is open for people to refill their water bottles, helping to reduce single use plastic and encourage people to recycle, re-use and hydrate!
Roo continues to write her monthly fashion column for Cornwall Today Magazine. The store and it's products have also been featured over the past 12 months in:
The Guardian – Christmas Gift Guide – Accessories For Her Nov 2019
Daily Express – Christmas Gift Guide – Accessories For Him Nov 2019
Drapers – Festive Season Build Up Feature Nov 2019
Coast Magazine – Environmentally Conscious Products Dec 2019 – Mar 2020
Grazia – Hot High Street Homeware – Glassware Oct 2019
Livingetc – Escapism Issue – Summer Tableware Aug 2019
Notebook – The New Nudes Feature – Spring Outerwear Feb 2019
Jane Anderson, Editor, Family Traveller - “Roo’s Beach is an instant pick-me-up of clotted cream couture. Part of the slow shopping movement, you have to make the effort to come to the shop in Porth, but boy is it worth it! Happy vibes radiate from this store which is full of colour, textures and hands-on fashion advice. The clear message at Roo’s Beach is to have fun and invest in the clothes you wear on a day-to day-basis. Don’t save your fashion flair and money for special occasions. Sometimes hard-to-find labels such as Free People, Wild Fox and American Vintage are all here in this West Country find”
Kirsten Jones, S Magazine“If you’re in need of a fashion fix, you’ll find a sunny selection at Cornwall-based Roo’s Beach. Tucked away on Newquay’s Porth Beach, it’s bursting with laid-back looks that are perfect for the south coast”
Boutique Magazine - “It’s always summer at Roo’s Beach thanks to the Cornish Indie’s unique edit of vibrant clothing and accessories”
Social Media is constantly growing, seeing a 10% increase across all channels over the past year. Instagram is the most popular, now at just under 13K followers with a buzz-like interaction rate for each post and story.
Online is growing steadily, helped by becoming part of the Trouva family early this year.
In-Store and Coffee Shop sales are up, and total sales in 2019 has shown an overall growth of 25% which is really positive.
Get the visitor experience by watching our video here...
After the success of previous cat-walk shows held at Bedruthan Steps Hotel and the sell-out ‘Festive Fling’ Christmas charity party held at the HoHouse in Newquay, Roo’s Beach will be hosting yet more in-store events and fashion shows. These will be in conjunction with key brands such as Levi’s, Free People and American Vintage and to showcase their ever-expanding range of products for the whole family.
E: T:  01637 873 991

sign up to our newsletter