Model wearing the Levi's 90s Baggy Real World Blue Jeans available from Roo's Beach UK

In 1873 Levi Strauss co-invented the blue jean and has since built a classic American brand that’s become the definition of cool. Through the pioneering spirit that led to the design of the most recognisable piece of clothing on the planet, they’ve gone from a company of fifteen salespeople with hardly any business outside of Mississippi, to one of the most celebrated names in the history of apparel. From the fabric, to the stitching, to the Two Horse logo that symbolises the strength of their clothing, the authenticity and integrity of the Levi’s brand is unparalleled. Paying close attention to the world around them, Levi’s have been innovating for generations, with every piece of clothing having a sense of craft and quality.

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