Renowned danish designer Kamilla Byriel launched her own brand in 2007, based around her personal love of basic materials, designed in a raw and simplistic way. Mixing premium fabrics with affordable prices, Lolly’s Laundry is about understated luxury that everybody can afford. Byriel’s strong collections are timeless yet contemporary, with pieces that let you style your look up or down wether you’re a high end fashionista or a beach babe.
"Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite piece goods and then release Lolly's Laundry." – Vogue, United Kingdom