PAUL & JOE BEAUTE

Paul & Joe Beauté was founded by French-born Sophie Albou in 2002, following the success of her fashion line by the same name. Combining Parisian chic with Japanese cuteness, the products in her cosmetics line perfectly convey the Parisian philosophy of enjoying life and valuing every moment. Passionate about tactile and beautiful things, each piece has its own personality. Carefully selected, flower based, moisturising ingredients are used to make the luxurious, creamy texture and colour of each and every creation, whilst the attention to retro/modern chic packaging is immediately recognisable in the prints that are typical of the brand.