About Us



Roo’s Beach is amongst the best independent shopping experiences in Cornwall, and indeed a one-of-a-kind destination online.

The assortment consists of womenswear, with a refined assortment of clothing, accessories, jewellery, objects, stationery and vintage pieces, sourced exclusively from all over the world, from the UK to France, from Australia to California.
The products have been featured in the major lifestyle publications, including Elle, Stylist and Sunday Times Style Magazine, amongst many others.

The curated edit each season sets out to transmit a message of optimism, fun and a relaxed, luxurious approach to style.

Described as a cross between California meets Ibiza, this bright and vibrant store has championed new and super stylish brands to the region including WildFox Couture, BeckSondergaard, Marie Sixtine, Somedays Lovin’, MinkPink, Leon & Harper, Sunnylife Radios, Wanderlust jewellery, Paul and Joe beauty, Korres, Le Specs plus many more.



Roo chooses each garment with characteristic flair and attention to detail. Her choice is always based on our philosophy of Happy Clothes, as well an excellent quality at every price point and comfort - always mixing established brands with fresh new designers.

There is no one item in the shop that hasn’t been lovingly selected and tried on by her.
Roo’s Beach has recently been nominated for the nationwide Drapers Award for Best Store Design.

Nothing gets Roo more excited than vintage floral prints or colourful crochet…
Roos Beach’s founder, Roo Cross– a former florist, garden designer and ‘professional’ shopper, whose love for the Cornish coast gave her and her surfing family the incentive to up and move to the seaside permanently.

Passionate about hunting down the most exciting designers on the scene and products that are hard to find in the UK.

Roo’s Lifestyle revolves around the sea. She identified a gap in the market for a seaside lifestyle brand which offers excitement. Her approach to placing the best edits of the well-known surf brands alongside established and up and coming designers has been noticed by the industry.

For Roo, this is more than a store, it’s a lifestyle concept and its philosophy, ‘La Vita è Bella’ or ‘Happy Clothes” is evident throughout.

The belief that luxury should not only to be defined by price, is reflected in Roo’s Beach’ international and transversal, yet affordable, offering.

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