WOW what a fantastic night we had last week for the launch of our 10th Birthday celebrations, here are just a few of the photos from the night, outfits from the catwalk and a link to the epic playlist created by Phil - so many good memories it was hard to choose!


This season we have an abundance of stripes and checks, so we thought why not dedicate a category to this simple geometric style and who says you can't wear them together? Highlights include Ganni gingham, and Hickory Stripe pieces from both Stan Ray and L.F Markey.





This category was inspired by summer days in the countryside,  think traditional customs; May Day, barn dances, embroidery, flowers and soft, muted colours.

Brands such as Meadows, YMC and L.F Markey often embody the folklore style. Frequently featuring embroidery, bold use of colour and detail to the highest level. Here’s our nod to those hazy summer evenings…





We have a great tradition of camping here in Cornwall. Some have the camping holiday down to a fine tuned operation, while some us us (Roo and Swanny we’re looking at you…) are only fair weather sort of people. With just one ‘glamping’ exception, these looks embrace the great outdoors in a simple, stylish way.





We’re not known for occasional wear here at Roo’s Beach, we’re a pretty relaxed and laid back store. However, everyone loves an excuse to get dressed up. Wether it’s a Summer Wedding, a Garden Party, or this Summer we’ll have Charlies Big Day when we see King Charles take to the throne!





Having embraced a simple way to camp, the next pursuit is the Beach Day. From Cornwall, we’re dreaming of more glamorous days on the Amalfi coast (or Ibiza, or the South of France), with   big sunnies on and an Aperol Spritz in hand, sun just beginning to go down and the promise of a sundowner session just beginning to ramp up.





Leopard Print. You saw this coming right? It’s the ultimate feel good print and never dates. Ganni takes the lead when it comes to leopard print, with Bellerose and Lolly's Laundry joining the leap.





Our final category had to be disco as this is a celebration after all. The effortless cool of the 70’s, the decade that brought us the best mix of music, style and an ethos to live or lives by. Think bold colours, bright shirts, and a carefree and fun outlook.