Our brand has four pillars, Create, Curate, Collaborate and Community.

Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own.

Since then Earl of East has grown to include three bricks and mortar stores in London, an online shop, and a line of home fragrance and bathing products that are made sustainably by a dedicated team in London.