If you think socks are boring, think again. Californian brand Stance was founded after the founders saw a gap in the market that had been ignored and now create the world’s most exciting accessories. They’ve since sold over 15 million socks in over 40 countries with have ambassadors including Rihanna and Willow Smith. The company’s fashion-forward collections have given their colourful and well-made products pop-culture status, with a reputation for designs that are quirky, cheeky and fun.
"One's colourful personality can't help but reveal itself with a splashy pair of Stance socks." - Vogue