YMC (You Must Create) has become one of the most enduring and influential brands to come out of the UK since their inception in the mid 90’s. Originally starting out as Menswear brand, YMC quickly moved into Womenswear whilst maintaining the same design ethos and focus on fabric.
Initially gaining inspiration from military and workwear items of clothing, the brand holds the notion of creating understated and timeless garments in every collection. Roo's Beach favourites include their printed shirts and knitwear. We can’t get enough of YMC and it has quickly been moved to top of our “I want one of everything” brands!

Free UK Standard Delivery for orders over £100

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We love all the products we sell, but if you find your order isn't quite right, don't worry, you can return it. Please read our returns policy for the necessary details.

If you require assistance or advise regarding sizes, fabric or general fit feel free to reach out to a member of our staff who would be more than happy to help with any queries.

Please phone our store on 01637 873991 or email shop@roosbeach.co.uk