Wow, what a week it's been for us here at Roo's Beach! We've just launched our first ever own-line of clothing called 'R Goods' - a collection of casual basics such as tees and sweatshirts for her, him and the kids, plus hand crocheted raffia bags. This is our 1st venture into our own-brand label and it was such a success, we've had to re-order more stock already!

Founder Roo Cross – “We were beyond excited to launch R Goods last week! It’s a venture I’ve always wanted to try and there’s already a big buzz surrounding it from both staff and customers. We’re starting off with a small but perfectly formed range; the shape, colour and fit of the garments is key for us as is the fact that they’re all ethically made and the quality is fantastic. All styles will be at an accessible price point and are designed to really complement and sit perfectly alongside our other brands here in-store and online such as American Vintage and Levi’s.” 

  Shop Manager Bex Osman – “Our new line of clothing is made from sustainably sourced materials such as soft organic cotton and recycled polyester, which not only cares for your skin, it respects the world that we live in by limiting our impact on the environment. And we just love that ethos! The designs are assembled and finished to perfection in Portugal by talented men and women working under Fairtrade standards, plus we are also proud to say that our clothing is PETA certified too!” 

As online sales continue to remain strong after lockdown, and the rise in visitors to the store on Porth beach has soared already this summer, the future for Roo’s Beach and R Goods is very bright indeed! Browse the collection HERE.